In this video, Pinterest Specialist Deb Gonzales analyzes the success of a Pinterest pin featuring a non-fiction picture book – IN THE CANYON – written by Liz Garton Scanlon. Deb presents the marketing strategies and tactics employed when the pin was first posted in July of 2019. The topics she explores in the video are listed below:
The Guides by Deb Pinterest platform was established just over 1 ½ years ago. The platform is loaded with fresh, relevant content uploaded monthly.
Audience-centric content is critical for success on Pinterest.
It is interesting to note that the rise in pin analytics have occurred during the Pandemic, a time when in-person book events are, basically, nonexistent.
Deb takes the viewer deep into the pin analytics to identify who finds the pin interesting enough to save to their boards – TEACHERS!
Deb presents a brief overview of how Trends effect pin popularity.
Interested in more information about Pinterest workshops, platform building & management? Want more information about Guides by Deb services? Contact Deb here.
Video credits: daytripcreative.com