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Hi! Deb Gonzales here. I’m a children’s author, career educator, and marketing strategist who has spent years crafting resources that connect people with literature in meaningful ways. As the founder of Guides by Deb, I’ve created over 400+ standards-aligned educator guides for some of the finest books in the business. And as the founder of Pin Lit Marketing, I now help book creators harness the power of Pinterest to expand their reach and keep their books discoverable for years to come.

My expertise in education, curriculum development, and book marketing strategy makes me uniquely qualified to help authors, illustrators, and publishers boost book visibility—whether through standards-aligned guides or Pinterest strategy. With an MFA in Writing for Children and Young Adults from the Vermont College of Fine Arts, I understand the literary world from both the creative and business sides.

If you’re looking for high-quality, affordable, project-specific supplemental materials or a marketing strategy that keeps your books discoverable, let’s talk!

Stop by Deb's Author Website

Stop by Deb's Author Website

Pinterest: On The Verge of Going Viral and Other Platform Basics

Debbie Gonzales
marketing, Pinterest

In this video, Pinterest Specialist Deb Gonzales analyzes the success of a Pinterest pin featuring a non-fiction picture book – IN THE CANYON – written by Liz Garton Scanlon. Deb presents the marketing strategies and tactics employed when the pin was first posted in July of 2019. The topics she explores in the video are listed below:

  • The Guides by Deb Pinterest platform was established just over 1 ½ years ago. The platform is loaded with fresh, relevant content uploaded monthly.

  • Audience-centric content is critical for success on Pinterest.

  • It is interesting to note that the rise in pin analytics have occurred during the Pandemic, a time when in-person book events are, basically, nonexistent.

  • Deb takes the viewer deep into the pin analytics to identify who finds the pin interesting enough to save to their boards – TEACHERS!

  • Deb presents a brief overview of how Trends effect pin popularity.

Interested in more information about Pinterest workshops, platform building & management? Want more information about Guides by Deb services? Contact Deb here.

Video credits: daytripcreative.com

Why Pinterest?: Benefits of the Platform

Pinterest: Going Evergreen