WHY PINTEREST?: BENEFITS OF THE PLATFORM, is part one of a three-part series examining the question of why marketers should consider using Pinterest to connect with their intended audience. In this video, Deb explores the similarities and differences of Pinterest and social media platforms. She asks viewers to set aside any angst they may be feeling with regard to being forced to promote books, products, or services during a pandemic and consider the effectiveness of each type of marketing tools. Some topics covered in the video are:
Pinterest is a search engine, rather than a social media platform.
Content posted on social media is short-lived, while that posted on Pinterest is evergreen!
Pinterest marketers can evaluate, quantify, and strategize audience receptivity of content.
To learn more about Deb Gonzales and her services access her websites at www.debbiegonzales.com or www.guidesbydeb.com.
Video credits: daytripcreative.com