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Hi! Deb Gonzales here. I’m a children’s author, career educator, and marketing strategist who has spent years crafting resources that connect people with literature in meaningful ways. As the founder of Guides by Deb, I’ve created over 400+ standards-aligned educator guides for some of the finest books in the business. And as the founder of Pin Lit Marketing, I now help book creators harness the power of Pinterest to expand their reach and keep their books discoverable for years to come.

My expertise in education, curriculum development, and book marketing strategy makes me uniquely qualified to help authors, illustrators, and publishers boost book visibility—whether through standards-aligned guides or Pinterest strategy. With an MFA in Writing for Children and Young Adults from the Vermont College of Fine Arts, I understand the literary world from both the creative and business sides.

If you’re looking for high-quality, affordable, project-specific supplemental materials or a marketing strategy that keeps your books discoverable, let’s talk!

Stop by Deb's Author Website

Stop by Deb's Author Website

Why Pinterest?: Benefits of the Platform

Debbie Gonzales
marketing, Pinterest

WHY PINTEREST?: BENEFITS OF THE PLATFORM, is part one of a three-part series examining the question of why marketers should consider using Pinterest to connect with their intended audience. In this video, Deb explores the similarities and differences of Pinterest and social media platforms. She asks viewers to set aside any angst they may be feeling with regard to being forced to promote books, products, or services during a pandemic and consider the effectiveness of each type of marketing tools. Some topics covered in the video are:

  • Pinterest is a search engine, rather than a social media platform.

  • Content posted on social media is short-lived, while that posted on Pinterest is evergreen!

  • Pinterest marketers can evaluate, quantify, and strategize audience receptivity of content.

To learn more about Deb Gonzales and her services access her websites at www.debbiegonzales.com or www.guidesbydeb.com.


Video credits: daytripcreative.com

Pinterest: Content - Give Your Audience What THEY Want

Pinterest: On The Verge of Going Viral and Other Platform Basics