In this video, Deb provides a brief overview of her Pinterest platform and her plans to enhance her content to meet her ever-changing audience needs.
Video highlights:
Pinterest marketing requires a starkly different mindset than that of other social media platforms.
Pinterest marketing is audience centric.
Pinterest users come to the platform with a need to be met. They are looking to be:
Inspired
Encouraged
Entertained
Educated
They’re in search of something specific
Pinterest is a visual search engine.
Deb discusses her changing audience & how will adapt her platform to meet their needs.
Debbie Gonzales is an author, an educator, and a Pinterest Marketing Specialist dedicated to keeping your books in the hearts of young readers and in the hands of those who care for them.