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Hi! Deb Gonzales here. I’m a children’s author, career educator, and marketing strategist who has spent years crafting resources that connect people with literature in meaningful ways. As the founder of Guides by Deb, I’ve created over 400+ standards-aligned educator guides for some of the finest books in the business. And as the founder of Pin Lit Marketing, I now help book creators harness the power of Pinterest to expand their reach and keep their books discoverable for years to come.

My expertise in education, curriculum development, and book marketing strategy makes me uniquely qualified to help authors, illustrators, and publishers boost book visibility—whether through standards-aligned guides or Pinterest strategy. With an MFA in Writing for Children and Young Adults from the Vermont College of Fine Arts, I understand the literary world from both the creative and business sides.

If you’re looking for high-quality, affordable, project-specific supplemental materials or a marketing strategy that keeps your books discoverable, let’s talk!

Stop by Deb's Author Website

Stop by Deb's Author Website

Pinterest: Content - Give Your Audience What THEY Want

Debbie Gonzales
Pinterest, marketing

In this video, Deb provides a brief overview of her Pinterest platform and her plans to enhance her content to meet her ever-changing audience needs.

Video highlights:

Pinterest marketing requires a starkly different mindset than that of other social media platforms.

  • Pinterest marketing is audience centric.

  • Pinterest users come to the platform with a need to be met. They are looking to be:

    • Inspired

    • Encouraged

    • Entertained

    • Educated

    • They’re in search of something specific

  • Pinterest is a visual search engine.

  • Deb discusses her changing audience & how will adapt her platform to meet their needs.

Debbie Gonzales is an author, an educator, and a Pinterest Marketing Specialist dedicated to keeping your books in the hearts of young readers and in the hands of those who care for them.

Learn more about Deb and her many projects here.

Why Pinterest?: Benefits of the Platform