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Hi! Deb Gonzales here. I’m a children’s author, career educator, and marketing strategist who has spent years crafting resources that connect people with literature in meaningful ways. As the founder of Guides by Deb, I’ve created over 400+ standards-aligned educator guides for some of the finest books in the business. And as the founder of Pin Lit Marketing, I now help book creators harness the power of Pinterest to expand their reach and keep their books discoverable for years to come.

My expertise in education, curriculum development, and book marketing strategy makes me uniquely qualified to help authors, illustrators, and publishers boost book visibility—whether through standards-aligned guides or Pinterest strategy. With an MFA in Writing for Children and Young Adults from the Vermont College of Fine Arts, I understand the literary world from both the creative and business sides.

If you’re looking for high-quality, affordable, project-specific supplemental materials or a marketing strategy that keeps your books discoverable, let’s talk!

Stop by Deb's Author Website

Stop by Deb's Author Website

The Poppy Lady: Moina Belle Michael and Her Tribute to Veterans

The Poppy Lady: Moina Belle Michael and Her Tribute to Veterans

Guides by Deb – Keeping your books in the hearts of young readers and in the hands of those who care for them.

The guide linked below was created by Debbie Gonzales, MFA. Deb is a career educator, curriculum consultant, former school administrator and adjunct professor, and once served as a SCBWI RA for the Austin Chapter. She's the author of six “transitional” readers for a New Zealand publisher and the forthcoming non-fiction picture book Girls with Guts: The Road to Breaking Barriers and Bashing Records (Charlesbridge, 2019). Deb earned her MFA in writing for children and young adults from the Vermont College of Fine Arts.

Are you interested in discussing a reader’s guide project? If so, click here. Deb’s eager to hear from you!


The Poppy Lady: Moina Belle Michael and Her Tribute to Veterans

Author: Barbara Walsh

Illustrator: Layne Johnson

ISBN: 978-1590787540

Publisher: Calkins Creek

Synopsis: When American soldiers entered World War I, Moina Belle Michael, a schoolteacher from Georgia, knew she had to act. Some of the soldiers were her students and friends. Almost single-handedly, Moina worked to establish the red poppy as the symbol to honor and remember soldiers. And she devoted the rest of her life to making sure the symbol would last forever. Thanks to her hard work, that symbol remains strong today. Author Barbara Elizabeth Walsh and artist Layne Johnson worked with experts, primary documents, and Moina's great-nieces to better understand Moina's determination to honor the war veterans.

A portion of the book's proceeds will support the National Military Family Association's Operation Purple®, which benefits children of the U.S. military.

  Princess Posey and the Monster Stew

Princess Posey and the Monster Stew

Under the Freedom Tree

Under the Freedom Tree