Keeping your books in the hearts of young readers and in the hands of those who care for them.

As a fellow author, career educator & Pinterest Specialist, my goal is to help authors and illustrators establish visibility in the local, digital, and academic arenas.

Let's find out how to make my services work for you.

Guides by Deb is a trusted resource for high-quality, standards-aligned educator guides, crafted by Debbie Gonzales, MFA—a career educator, curriculum consultant, and author. With experience as a school administrator, adjunct professor, and former SCBWI Regional Advisor, Deb brings both educational expertise and literary insight to every project. She is the author of six transitional readers published in New Zealand and the nonfiction picture book Girls with Guts: The Road to Breaking Barriers and Bashing Records. With an MFA in Writing for Children and Young Adults from the Vermont College of Fine Arts, Deb is committed to creating engaging, effective, and accessible resources that connect young readers with great books.

Pinterest isn’t just a platform for pretty images—it’s a powerful discovery engine with 537 million annual visitors, many of whom are parents and educators. At Pin Lit Marketing, we use strategy, SEO, and a consistent, data-driven approach to get your books, content, and promotions seen by the right audience. Through organic and promoted pin campaigns, we drive traffic to your website, boost discoverability, and position your books as valuable resources in the education space. Whether you’re looking to expand your reach, build your brand, or sell more books, we create a tailored strategy to make it happen.

Let’s start your journey! Find out more!

LET’S GROW YOUR ONLINE PRESENCE WITH PINTEREST, AND THE REACH OF YOUR BOOK WITH GUIDES BY DEB.

The mere mention of self-promotion instills a severe feeling of dread within most authors and illustrators. Limited social media aptitude, little free time to dedicate to the process, or a lack of confidence are just a few issues that create anxiety for the reluctant marketer. Fear not! Help is on the way! I coach authors and illustrators to gain clarity, focus, and the skills required to develop influence and visibility in the kidlit marketplace.

“Congratulations on [finding] your good marketing strategy for school librarians! ”

— Shirley Lukenbill: School of Information, the University of Texas at Austin and School of Library and Information Science, San Jose State University.